So do you have a traditional website built using Dreamweaver or another type of desktop editing software?

You say you have heard of content management systems (CMS) but you do not think you need one. You keep your site current, right?

Did this happen to your company’s website:

1. Build new cool site with Dreamweaver or FrontPage.
2. Webmaster either leaves or is too busy to update site; or the person or company that built the site is no longer in business or will not return your calls.
3. Contacts, products, or announcements are out of date on website.
4. You are busy and think no one is using the site anyway.

 The truth is most new or potential customers will use the internet to research your company. It is harder than ever to get to speak to new prospects. Your website is usually the first impression of your company. Are you proud to send customers to your site? If a prospect contacts you and mentions to you that they checked out your website do you apologize? Are you concerned that potential new customers may be looking for your product or service, see your website and simply click on the next link instead of contacting you? What would you do if the roles were reversed, would you contact your company?

Today’s technology makes it much easier to keep your site up to date with current features that will give your company a good first impression. Just a few years ago the software to manage your site was installed on a desktop where the pages were built. The products were difficult to learn and took time to use. When updates were needed it was difficult to do.

1. Does anyone remember how the site was configured?
2. Where is the Dreamweaver/FrontPage software installed? What computer?
3. Do I have a current version of my site?
4. If I make an update will it break something?
5. How can I add new pages or remove pages and not break links or navigation?
6. I want to add new Web 2.0 features but how do I do that?
7. Customers would like to have secured information, how do we setup and manage that?
8. A new version of IE or Firefox is released and your site looks bad. Now what?

The good news is that technology has advanced and at the same time became affordable. Now modern software allows you to keep your website current and feature rich.

Our product, FlipperSiteDeveloper CMS is offered as a Software-As-A-Service (SaaS) which means that we handle all of the software, patches and updates. To update your site you simply login to your site and use the online tools to make changes. You do not have to install anything on your computers. It is quick, easy and affordable. Once you sign up the site is ready for your information. The monthly fee includes Flipper hosting and updates so there is no annual renewal fee.

Whether your site has 10 pages or 1,000 pages, Flipper gives you the power to manage and update it in a matter of minutes. Your Flipper site can be up and running in less than a week, ready to take your business to the next level.

Imagine your website as a genuine marketing tool to generate business, making it easier for Internet search engines like Google and Yahoo to drive prospects to your site. Flipper is search engine friendly with built in features that you can manage yourself in an easy-to-use and intuitive work environment.

If you want to learn more about how you can improve marketing effectiveness and increase ROI, sign up for a quick demo.

We all have received emails (spam) from many companies offering to get your site ranked in the top of Google, Yahoo and Bing.  The truth is there is no simple, magical way to instantly fix your rankings in search engines.  Improving your rankings takes research, planning and good old fashion work.

What is it and does it replace my website and the need for press releases?

Social media is a good way to get new information out to the world, fast.

Will it replace press releases?  Possibly in some instances but most likely not and both would be better anyway.  Press releases are more formal and usually have more detail than a Tweet for example.  Social media posts are informal and short.

Will it replace your website?  No.

Your website should tell your visitors about your company, products and services and anything else you think will help to get your customers to want to do business with you.  Put information on your website about why the visitor needs what you sell and don't forget to tell them how to get it.

Social Media is being used to get the word out quickly.

The Twitter or Facebook sites should give current information on news items or a brief comment on current events for example.  Use Social Media to drive traffic back to your website where the visitor can get in-depth detail or information on your news item.

Your website and your social media efforts should work together to generate interest and business for you.  Think of social media as another part of your online team the same as newsletters and advertising.

Allows you to display content in a blog style

Article sections have been updated to allow you two options for displaying the content, article view and blog view.  This new feature is located on the Advanced tab in the Administer Section.

The new blog view displays the whole post along with the posted date.  Blog view allows you to archive posts either monthly or weekly in a new archive menu.

New option; to have a future publish date.

The publish date is the date you wish to display your post on the web site.  This allows you to create a post in advance of when you wish to have them displayed on the web site.  The publish date has also been added to the articles layout. 

 FlipperSiteDeveloper now has a Font Sizer option on the Admin Company Page.

The Font Sizer will display on all pages of your web site once turned on and will display three images of the letter A in different sizes.  By clicking on one of the images, the font in your content areas will either increase or decrease in size or reset to the default font size.  Once a visitor chooses a font size it will be remembered for 30 days.

 

Social Link Types

Group View

 

List View

 

We have made it easier than ever to add social media links to your Flipper site.

  You simply first select the social media links that you want to display on your web site. We have predefined several of the most popular ones.  Next you can select the layout of the social media content on the page.  The links will now appear on that page.

You also have two display options;

Group View displays all the social media links in a roll-over bubble. When the end user rolls over the icon a bubble will display all the social media options.

List View displays an icon for each social media option.

These links to the most popular social media sites makes it easier for example for your visitors to link to pages and articles in your site.

Help us better serve you and enter before 2/15/10 to win a $50 Best Buy Gift Certificate

With the challenges of 2009 behind your organization, you need to start capitalizing on the year ahead. With the ever increasing supremacy of the Internet as a main source of information and business resource for consumers, your web site has to be ready to compete!

To help us provide better services and products for your business, we would like to ask you to participate in an online survey. If you would take a few minutes and answer questions regarding your business and web performance, we would appreciate it. All of your answers will be kept confidential.

 The last question of the survey is optional. If you would like to provide us with your e-mail address, your name will be entered into a drawing for a $50 Gift Card to Best Buy.

This year, our company, Pen Publishing Interactive (www.penpublishing.com ), will be celebrating its t year in business. Through the years, Pen Publishing has helped launch thousands of web sites, provided web site development, hosting and management services. Our focus has helped clients successfully communicate with their target audiences.

Flipper Updates!

We keep working hard to improve the FlipperSiteDeveloper service.  This week we have released a few updates to FlipperSiteDeveloper© that we wanted you to know about. The best part of these improvements is that they are already installed in your sites as part of your Flipper service. 

Media Manager

Flipper now has an admin interface for managing your media files.  The media manager is located in the Admin Area under Images/Media.  In the Media Manager you can add, edit and delete media files.  The media manager can handle .swf, .flv, wma, .wmv, .avi, .wav, .mpeg, .mpg., mp3, .mid, .midi, .snd, or .mkv files.   You can still upload through the WYSIWYG editor or use the new Media Manager. 

The media manager also has a search feature that allows you to search by name.  You can also sort your media files by type, size, and created date allowing you to easily locate media files. 

Registration Form Robot Protection

The registration form can now be set up to resist robots from filling out the registration form. Robot Protection allows you to choose one of three methods to resist robot automated form submissions.

Captcha: an image is displayed in the registration form, and the user is required to input the symbols in a textbox.

Invisible TextBox: Hidden from human view, only robots can fill out the hidden textbox.

Minimum Timeout: set the minimum time to fill the registration form. If the submission is faster than the minimum time, it is assumed that a Robot filled out the form.

Ad Builder

A Search feature has been added to the Ad Builder, allowing you to search for ads by Name, Status, or time frame.

Administration Interface Improvements

The tab design has be updated within the following Administration areas; Company, Section Pages, Products, User, RSS Manager, Image/Media Manager, and Ad Builder.  Sections work the same but the tab view is cleaner and more intuitive for users.

We will be bringing you more Flipper improvements in the near future.

 New Larger Email Boxes

We have increased the standard email box size limits to 500 MB.

Improved Collaboration Features

Over-the-Air mobile synchronization with SyncML v1.2 Microsoft Outlook 2007 (2-way) synchronization Microsoft Outlook 2000 and higher synchronization Mozilla Thunderbird and Lightning synchronization Webmail reminders system Webmail availability of attendees Webmail personal contacts Webmail personal calendars, tasks and notes Shared calendars, contacts, tasks and notes

Control Profitability and Productivity

Day after day, potential customers are giving you valuable information about who they are and what interests them about your company. Unless you know how to capture this information, they might as well be bound and gagged.

Cashing in on your web site visitors is made much with FlipperSiteDeveloper. A powerful and easy-to-use web content management system that gives you control of your web site.

• Control Profitability

  Realize a quick and ongoing return on investment by empowering staff members to manage your web site without any technical knowledge.

• Grow Your Business

  Develop new profit centers by establishing closer communications with customers. Increase Search Engine Rankings Customers can't buy from you if they can't find you.

• Increase your search engine rankings

  with built-in SEO features.

• Control Productivity

  Empower any staff member to manage your web site without any technical knowledge.

Sign up for a Short Online Demo. It's Quick & Easy

. The easiest way to learn more about Flipper and how your company can take control of its web site is to sign up for a short online demonstration. This will be time well spent because we not only show how powerful Flipper is, but we will give you ideas on how to get more from web site regardless of whether you use Flipper or not.